Determinants of consumer retention strategies for telecom service industry in Central India
Vinod Sharma, Sunny Joseph, Jeanne Poulose
| Year of publication: |
2018
|
|---|---|
| Authors: | Sharma, Vinod ; Joseph, Sunny ; Poulose, Jeanne |
| Published in: |
Problems and perspectives in management : PPM ; international research journal. - Sumy : Business Perspectives, ISSN 1727-7051, ZDB-ID 2464229-0. - Vol. 16.2018, 2, p. 306-320
|
| Subject: | consumer retention strategies | consumer loyalty | consumer satisfaction | switching barriers | Structure Equation Modelling (SEM) | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Indien | India | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in ukrainischer Sprache |
| Other identifiers: | 10.21511/ppm.16(2).2018.28 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011986317