Determinants of consumer's intention to purchase traditional Indian apparels
Jyoti Bhasin Chaudhry and Pranay Verma
| Year of publication: |
2020
|
|---|---|
| Authors: | Chaudhry, Jyoti Bhasin ; Verma, Pranay |
| Published in: |
Asia-Pacific journal of management research and innovation. - Thousand Oaks, Calif. : Sage, ISSN 2321-0729, ZDB-ID 2694545-9. - Vol. 16.2020, 4, p. 322-334
|
| Subject: | CVPA | price sensitivity | purchase intention | traditional apparels | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Indien | India | Bekleidung | Clothing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/2319510X211005661 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012586885