Factors influencing purchase intention of store brands in organised fashion retail
Year of publication: |
2021
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Authors: | Gandhi, Aradhana ; Bhattacharya, Sonali |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 12.2021, 4, p. 414-430
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Subject: | apparel retailer | fashion retailer | India | price consciousness | private label | promotions | purchase intention | quality consciousness | retail | store brands | Mode | Fashion | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Einzelhandel | Retail trade | Indien | Einzelhandelspreis | Retail price | Bekleidung | Clothing | Bekleidungsindustrie | Clothing industry | Markenführung | Brand management | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Markenartikel | Brand |
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