Determinants of consumers' behaviour toward alcohol drinks : the case of Greek millennials
Year of publication: |
2016
|
---|---|
Authors: | Armira, Andrianna ; Armira, Eleni ; Drosos, Dimitris ; Skordoulis, Michalis ; Chalikias, Miltiadis |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 10.2016, 1, p. 14-27
|
Subject: | alcoholic drinks | consumer behaviour | customer loyalty | economic crisis | millennials | Konsumentenverhalten | Consumer behaviour | Griechenland | Greece | Alkoholkonsum | Alcohol consumption | Alkoholpolitik | Alcohol policy |
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