Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison
Year of publication: |
2005
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Authors: | Homburg, Christian ; Kuester, Sabine ; Beutin, Nikolas ; Menon, Ajay |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 13.2005, 3, p. 1-31
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