Determinants of customer satisfaction in a B2B IT context : a structural equation modeling approach
Year of publication: |
2023
|
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Authors: | Sureshchandar, G. S. |
Published in: |
Quality management journal : QMJ. - London : Taylor & Francis Group, ISSN 2575-6222, ZDB-ID 2159832-0. - Vol. 30.2023, 2, p. 135-149
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Subject: | customer satisfaction | IT industry | SEM | software organizations | structural equation modeling | survey instrument | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model | B-to-B-Marketing | Business-to-business marketing | Dienstleistungsqualität | Service quality |
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