Determinants of customer satisfaction with female market intermediaries
Year of publication: |
2019
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Authors: | Odia, Edith Onowe ; Dakare, Olamitunji |
Published in: |
International journal of management, economics and social sciences : IJMESS. - Jersey City, NJ : [Verlag nicht ermittelbar], ISSN 2304-1366, ZDB-ID 2678845-7. - Vol. 8.2019, 3, p. 136-156
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Subject: | Consumer satisfaction | female market intermediaries (FMIs) | marketing mix strategies | Nigeria | value chain | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management | Frauen | Women | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.32327/IJMESS/8.3.2019.9 [DOI] hdl:10419/205140 [Handle] |
Classification: | M13 - Entrepreneurship |
Source: | ECONIS - Online Catalogue of the ZBW |
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