Determinants of customers' intentions to use hedonic networks : the case of Instagram
Year of publication: |
January 2019
|
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Authors: | Nedra, Bahri-Ammari ; Hadhri, Walid ; Mezrani, Mariem |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 46.2019, p. 21-32
|
Subject: | Instagram | Perceived pleasure | Social identity (cognitive, affective and evaluative) | Perceived ease of use | Intention to use | Konsumentenverhalten | Consumer behaviour | USA | United States | Online-Marketing | Internet marketing | Social Web | Social web | Innovationsakzeptanz | Innovation adoption |
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