The role of augmented reality in shaping purchase intentions and WOM for luxury products
Year of publication: |
2024
|
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Authors: | Nawres, Darragi ; Nedra, Bahri-Ammari ; Yousaf, Anish ; Mishra, Abhishek |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 171.2024, Art.-No. 114368, p. 1-14
|
Subject: | Affective responses | Augmented reality | Experience satisfaction | Luxury brands | Purchase intention | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Virtuelle Realität | Virtual reality |
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