Determinants of innovation and creativity in corporate branding : findings from Denmark
Year of publication: |
2009
|
---|---|
Authors: | Jensen, Morten Bach ; Beckmann, Suzanna C. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 16.2008/09, 7, p. 468-479
|
Subject: | Markenführung | Brand management | Firmenimage | Corporate reputation | Innovationsmanagement | Innovation management | Dänemark | Denmark |
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