Planning of online and offline B2B promotion with conjoint analysis
Year of publication: |
2008
|
---|---|
Authors: | Jensen, Morten Bach |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 16.2007/08, 3, p. 203-213
|
Subject: | Lieferantenmanagement | Supplier relationship management | Conjoint-Analyse | Conjoint analysis | Digitale Dienste | Web-based service | Rechnerbetrieb | Computer operations |
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