Determinants of Loyalty Programmes and Their Impact on Store Patronage
Year of publication: |
[2023]
|
---|---|
Authors: | Mahajan, Yogesh |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Asia Business Studies Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 05, 2022 erstellt Volltext nicht verfügbar |
Classification: | M1 - Business Administration ; M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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