Determinants of marketing channel choice : extent of demand, differential costs and entry threats
Year of publication: |
1989
|
---|---|
Authors: | Chu, Wan-wen |
Published in: |
Southern economic journal. - Hoboken, NJ : Wiley Subscription Services, Inc., ISSN 0038-4038, ZDB-ID 219272-X. - Vol. 56.1989, 2, p. 349-362
|
Subject: | Vertriebsweg | Distribution channel | Industrielles Management | Industrial management | Theorie der Unternehmung | Theory of the firm | Theorie | Theory |
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