Determinants of non-muslim consumers' purchase behavior toward halal packaged food
Year of publication: |
2020
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Authors: | Untari, Asih ; Safira, Anya |
Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 12.2020, 1, p. 60-68
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Subject: | Theory of Planned Behavior | Halal Logo | Islamic Marketing | Purchase Intention | Purchase Behavior | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Islam | Islamisch | Islamic | Datenschutz | Data protection | Muslime | Muslims | Marketingmanagement | Marketing management | Lebensmittel | Food | Markenimage | Brand image |
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