Determinants of online review credibility and its impact on consumers' purchase intention
Marc-Julian Thomas, Bernd W. Wirtz, Jan C. Weyerer
| Year of publication: |
2019
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|---|---|
| Authors: | Thomas, Marc-Julian ; Wirtz, Bernd W. ; Weyerer, Jan C. |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 20.2019, 1, p. 1-20
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| Subject: | Online reviews | Credibility | Purchase intention | Elaboration likelihood model | Structural equation modeling | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Strukturgleichungsmodell | Structural equation model | Online-Marketing | Internet marketing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012156386