Determinants of online shopping and moderating role of innovativeness and perceived risk
Year of publication: |
2013
|
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Authors: | Rizwan, Muhammad ; Sultan, Hamna ; Parveen, Sadia ; Nawaz, Shumaila ; Sattar, Samreen |
Published in: |
Asian Journal of Empirical Research. - Karachi, Pakistan : [Verlag nicht ermittelbar], ISSN 2224-4425, ZDB-ID 2630864-2. - Vol. 3.2013, 2, p. 142-159
|
Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Risiko | Risk | Innovation |
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