Determinants of organic tunisian purchasing behaviour : an application of the consumption values theory
Year of publication: |
2023
|
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Authors: | Kifaya, Raja ; Rama, Daniele |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2023.2023, 2, p. 161-177
|
Subject: | Epistemic value | Social value | Emotional value | Conditional value | Functional value | Environmental knowledge | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Zahlungsbereitschaftsanalyse | Willingness to pay | Tunesien | Tunisia | Werttheorie | Theory of value |
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