Determinants of paying attention to the logos of online travel agencies
Grzegorz Godlewski, Mirosław Zalech
Year of publication: |
2023
|
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Authors: | Godlewski, Grzegorz ; Zalech, Mirosław |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 29.2023, 4, p. 584-601
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Subject: | Logo | brand name | brand perception | paying of attention | travel agency | Markenartikel | Brand | Reisevermittler | Travel agency | Markenführung | Brand management | Wahrnehmung | Perception |
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