Determinants of personal brand construction of national football players on Instagram
Ana Cristina Picinin de Rezende Costa and Kirstin Hallmann
| Year of publication: |
2022
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|---|---|
| Authors: | Picinin de Rezende Costa, Ana Cristina ; Hallmann, Kirstin |
| Published in: |
International journal of sport management and marketing : IJSMM. - Genève : Inderscience Enterprises, ISSN 1740-2808, ZDB-ID 2193548-8. - Vol. 22.2022, 3/4, p. 189-210
|
| Subject: | women’s football | personal brand | Instagram | self-presentation | gender equality | Fußball | Football | Markenführung | Brand management | Social Web | Social web | Gleichberechtigung | Gender equality | Frauen | Women | Markenimage | Brand image | Sportler | Athletes | Profisport | Professional sports |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSMM.2022.10048699 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362587