Determinants of private brand attitude
Year of publication: |
1967
|
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Authors: | Myers, John G. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 4.1967, 1, p. 73-81
|
Subject: | Vereinigte Staaten | Marktforschung |
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