Determinants of purchase intention among live streaming shoppers : the roles of technology readiness, social presence, and perceived value
Year of publication: |
2022
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Authors: | Chao, Pei-Ju ; Cheng, Yu-Huei ; Li, Chi-Hua ; Hsieh, Ming-Chia |
Published in: |
Journal of Asia Pacific business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6940, ZDB-ID 2113041-3. - Vol. 23.2022, 3, p. 187-205
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Subject: | Live streaming | online social networking services | purchase intention | social presence | technology readiness |
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