Determinants of reputation of leading Spanish financial institutions among their customers in a context of economic crisis
Year of publication: |
2014
|
---|---|
Authors: | Ruiz, Belén ; Esteban, Águeda ; Gutiérrez, Santiago |
Published in: |
Business research quarterly : BRQ. - Barcelona [u.a.] : Elsevier España, ISSN 2340-9436, ZDB-ID 2772815-8. - Vol. 17.2014, 4, p. 259-278
|
Subject: | corporate reputation | loyalty and word of mouth | financial institutions | economic crisis | partial least squares | Firmenimage | Corporate reputation | Wirtschaftskrise | Economic crisis | Virales Marketing | Viral marketing | Spanien | Spain | Finanzkrise | Financial crisis | Finanzsektor | Financial sector | Reputation | Partielle kleinste Quadrate | Partial least squares | Beziehungsmarketing | Relationship marketing |
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