Determinants of social media website attractiveness
Year of publication: |
2013
|
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Authors: | Wirtz, Bernd W. ; Piehler, Robert ; Ullrich, Sebastian |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 14.2013, 1, p. 11-33
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Subject: | Web 2.0 | social media | attractiveness of websites | structural equation modeling | Social Web | Social web | Website | Online-Marketing | Internet marketing | Strukturgleichungsmodell | Structural equation model | Web 2.0-Technologien | Web 2.0 technologies | Beziehungsmarketing | Relationship marketing |
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