Determinants of store loyalty : empirical evidence from United Arab Emirates
Year of publication: |
2022
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Authors: | Manickam, Sakkthivel A. ; Agha, Kakul |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 3, p. 309-331
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Subject: | Determinants | exogenous variables | internal | service quality | store loyalty | United Arab Emirates | Vereinigte Arabische Emirate | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction |
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