Do advertising tools create awareness, provide information, and enhance knowledge? : an exploratory study
Sakkthivel A. Manickam
| Year of publication: |
2014
|
|---|---|
| Authors: | Manickam, Sakkthivel A. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 20.2014, 3, p. 291-310
|
| Subject: | advertising tools | creating awareness | providing information | enhancing knowledge | female consumers | linear regression model | construct analysis | Werbung | Advertising | Wissensmanagement | Knowledge management | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399908