Determinants of Subscription Renewal Behavior in Sport Spectatorship Services: A CHAID Decision Tree Modeling Approach
Yonghwan Chang, Clinton Warren and Matthew Katz
| Year of publication: |
2023
|
|---|---|
| Authors: | Chang, Yonghwan ; Warren, Clinton ; Katz, Matthew |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 32.2023, 2, p. 125-136
|
| Subject: | season ticket holders | tree analysis | big data | churn management | subscription services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.322.062023.03 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315764