Determinants of the brand equity: A verification approach in the beverage industry in Turkey
| Year of publication: |
2005
|
|---|---|
| Authors: | Atilgan, Eda ; Aksoy, Safak ; Akinci, Serkan |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 23.2005, 2-3, p. 237-248
|