Determinants of the channel selection and choice intention : a marketing perspective
Abdolrazagh Madahi, Inda Sukati
| Year of publication: |
2016
|
|---|---|
| Authors: | Madahi, Abdolrazagh ; Inda Sukati |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 9.2016, 4, p. 357-389
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| Subject: | channel choice intention | TRA | theory of reasoned action | online shopping | store channel | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011664536