An empirical study of Malaysian consumers' channel-switching intention : using theory of planned behaviour
Year of publication: |
June 2016
|
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Authors: | Madahi, Abdolrazagh ; Inda Sukati |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 17.2016, 3, p. 489-523
|
Subject: | Channel-switching intention | theory of planned behaviour | Internet | brick-and-mortar store | Malaysia | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour |
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