Determinants of usage intention of LINE users in Taiwan
Year of publication: |
October 2015
|
---|---|
Authors: | Chen, Mei-Chun ; Yen, Yung-Shen |
Published in: |
Modern economy. - Irvine, Calif. : Scientific Research Publishing, ISSN 2152-7245, ZDB-ID 2598760-4. - Vol. 6.2015, 10, p. 1090-1100
|
Subject: | The Theory of Planned Behavior | Perceived Enjoyment | Perceived Critical Mass | Usage Intention | LINE | Taiwan | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption |
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