Determinants of word of mouth intention for a World Heritage Site : the case of the Sun Temple in India
Year of publication: |
2021
|
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Authors: | Deb, Madhurima ; Lomo-David, Ewuukgem |
Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 19.2021, p. 1-9
|
Subject: | Authenticity | Emotions | Residents | Self-congruity | Tourists | WOM | Virales Marketing | Viral marketing | Kulturgüter | Cultural heritage | Indien | India | Emotion | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism | Konsumentenverhalten | Consumer behaviour |
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