Determinants of young consumers' attitude towards mobile advertising in a technologically and a socially dynamic market
Year of publication: |
2017
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Authors: | Sharif, Khurram |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 8.2017, 1, p. 21-44
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Subject: | mobile advertising | young consumers' attitude | social and technological market transformation | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Werbewirkung | Advertising effects | Werbung | Advertising | Mobile Marketing | Mobile marketing |
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