Determinants ofcLoyalty Point Redemption : Implications for Customer Equity Management
Year of publication: |
2018
|
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Authors: | Hwang, Joon Ho |
Other Persons: | Chung, Jaiho (contributor) ; Kim, Jae Wook (contributor) ; Lee, Dongwon (contributor) ; Yoo, Weon Sang (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (28 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Business Research, Vol. 69, No. 9, 2016 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 30, 2015 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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