Antecedents to loyalty point redemption : implications for customer equity management
Year of publication: |
September 2016
|
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Authors: | Hwang, Joon Ho ; Chung, Jaiho ; Kim, Jae Wook ; Lee, Dongwon ; Yoo, Weon Sang |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 9, p. 3731-3739
|
Subject: | Customer equity | Demographic characteristics | Loyalty program | Online channel | Point redemption | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Kundenbindungsprogramm | Konsumentenverhalten | Consumer behaviour |
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