Using the «price of indifference» to assess the competitiveness of hotels (on the example of San Felipe Hotel 4 , Sol Puerto Playa 4 , Sol Tenerife 4 , Tenerife Playa 4 , Tenerife Princess 4 * - Tenerife, Spain).

The analysis of the competitive advantages of 4-star hotels (the island of Tenerife, Spain) for Russian tourists, with the use of parametric indicators and the calculation of the price of indifference. " The conclusions and proposed recommendations.

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Year of publication:	2010
Authors:	Kosarinskaya, Irina
Published in:	Annals of marketing-mba. - Department of Marketing. - Vol. 2.2010
Publisher:	Department of Marketing
Subject:	price of indifference \| marketing \| tourism \| Spain \| Tenerife \| pricing \| IDP \| consume index \| consume parameter

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Extent:	application/pdf
Type of publication:	Article
Language:	English
Notes:	Published
Classification:	L83 - Sports; Gambling; Recreation; Tourism ; M1 - Business Administration ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008499718

Using the «price of indifference» to assess the competitiveness of hotels (on the example of San Felipe Hotel 4 *, Sol Puerto Playa 4 *, Sol Tenerife 4 *, Tenerife Playa 4 *, Tenerife Princess 4 * - Tenerife, Spain).

Using the «price of indifference» to assess the competitiveness of hotels (on the example of San Felipe Hotel 4 , Sol Puerto Playa 4 , Sol Tenerife 4 , Tenerife Playa 4 , Tenerife Princess 4 * - Tenerife, Spain).