Determining advertising budgets for service enterprises
| Year of publication: |
1996
|
|---|---|
| Authors: | Fairhurst, Ann ; Gable, Myron ; Dickinson, Roger |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 10.1996, 6, p. 18-32
|