Determining advertising budgets for service enterprises
Year of publication: |
1996
|
---|---|
Authors: | Fairhurst, Ann ; Gable, Myron ; Dickinson, Roger |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 10.1996, 6, p. 18-32
|
Publisher: |
MCB UP Ltd |
Subject: | Classification | Consumer attitudes | Perceptions | Service industries |
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