Determining banking service attributes from online reviews : text mining and sentiment analysis
Divya Mittal and Shiv Ratan Agrawal
| Year of publication: |
2022
|
|---|---|
| Authors: | Mittal, Divya ; Agrawal, Shiv Ratan |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 40.2022, 3, p. 558-577
|
| Subject: | Customer satisfaction | Emotions | Online ratings | Online reviews | Sentiment analysis | Text mining | Kundenzufriedenheit | Emotion | Online-Handel | Online retailing | Text | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Data Mining | Data mining | Dienstleistungsqualität | Service quality | Personalisierung | Personalization | Bewertung | Evaluation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-08-2021-0380 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013396370