Measuring CRM effectiveness in Indian stock broking services
Year of publication: |
2019
|
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Authors: | Agrawal, Shiv Ratan ; Mittal, Divya |
Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 27.2019, 1, p. 144-164
|
Subject: | CRM | Customer Involvement | Customer Loyalty | Customer Retention | Customer Satisfaction | Trust | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Indien | India | Dienstleistungsqualität | Service quality |
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