Determining Consumers' Discount Rates with Field Studies
Year of publication: |
2012
|
---|---|
Authors: | Yao, Song ; Mela, Carl F ; Chiang, Jeongwen ; Chen, Yuxin |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 49.2012, 6, p. 822-841
|
Saved in:
Saved in favorites
Similar items by person
-
Determining consumers' discount rates with field studies
Yao, Song, (2012)
-
Determining Consumers' Discount Rates with Field Studies
Yao, Song, (2018)
-
Chen, Lin, (2021)
- More ...