Determining sample size for pretesting comparative effectiveness of advertising copies
Year of publication: |
1977
|
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Authors: | Dalal, Siddhartha R. ; Srinivasan, V. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 23.1977, 12, p. 1284-1289
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Subject: | Werbungsbetrieb |
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