Determining the motives and behaviors of brand hate
Reyhan Günaydin, Emel Yıldız
| Year of publication: |
2021
|
|---|---|
| Authors: | Günaydin, Reyhan ; Yıldız, Emel |
| Published in: |
Handbook of research on applied AI for international business and marketing applications. - Hershey, PA : IGI Global, Business Science Reference, ISBN 978-1-7998-5077-9. - 2021, p. 474-498
|
| Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenwert | Brand equity | Empirische Methode | Empirical method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-5077-9.ch023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012303519