Developing a Curriculum to Enhance Teaching of Relationship Marketing
Year of publication: |
1994
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Authors: | Cannon, Joseph P. ; Sheth, Jagdish N. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - 1994, SUMME, p. 3-14
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Saved in:
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