Developing a framework for communications encouraging personal budgeting : a social marketing approach
Magdalena Cismaru, Onur Akdaş
| Year of publication: |
2024
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|---|---|
| Authors: | Cismaru, Magdalena ; Akdaş, Onur |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 21.2024, 1, p. 107-129
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| Subject: | Communication campaigns | Content analysis | Personal budgeting | SEWING framework | Stages of Change Model |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-023-00367-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014501188