Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Year of publication: |
October-December 2015
|
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Authors: | Zondag, Marcel M. ; Brink, Kyle E. |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 22.2015, 4, p. 313-331
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Subject: | CPG | merchandising | in-store | shopper marketing | relationship management | sales recruitment and management | industrial marketing | business marketing | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Marketing | Verkaufsförderung | Sales promotion | Marketingmanagement | Marketing management |
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