Developing a research framework to assess online consumer behaviour using netnography in India : a review of related research
Year of publication: |
[2016]
|
---|---|
Authors: | Deka, Gautam ; Rathore, Sumangla ; Panwar, Avinash |
Published in: |
Capturing, analyzing, and managing word-of-mouth in the digital marketplace. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-9449-1. - 2016, p. 154-167
|
Subject: | Social Web | Social web | Online-Handel | Online retailing | Nationalkultur | National culture | Internetnutzung | Internet usage | Indien | India |
-
Digital natives : the engagement experience to online protection
Recalde, Monica, (2017)
-
Analysis components of the digital consumer behavior in Romania
Onete, Cristian Bogdan, (2016)
-
Network science applications in technology, business and social media
Baumann, Annika, (2018)
- More ...
-
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla, (2016)
-
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla, (2016)
-
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla, (2016)
- More ...