Digital natives : the engagement experience to online protection
Year of publication: |
2017
|
---|---|
Authors: | Recalde, Monica ; Gutiérrez-García, Elena |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 18.2017, 2, p. 159-179
|
Subject: | Engagement | Qualitative methods | Children | Stakeholder | Online media | other media and children | Kinder | Online-Marketing | Internet marketing | Social Web | Social web | Kommunikationsmedien | Communication media | Mediennutzung | Media usage | Online-Handel | Online retailing | Qualitative Methode | Qualitative method | Öffentlichkeitsarbeit | Public relations | Internetnutzung | Internet usage | Konsumentenverhalten | Consumer behaviour |
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