Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Year of publication: |
2019
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Authors: | Hollebeek, Linda D. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 81.2019, p. 89-98
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Subject: | Customer engagement | Industrial marketing | Social media | S-D logic | Resource-based view | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Kundenintegration | Customer integration | B-to-B-Marketing | Business-to-business marketing | Online-Marketing | Internet marketing |
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