Developing customer loyalty : a case study of the National Bank of Oman
Year of publication: |
2005
|
---|---|
Authors: | Rao, D. N. ; Shankaraiah, K. ; Al-Hakmani, Ali |
Published in: |
Financial institutions and development. - Hauppauge, NY : Nova Science Publ., ISBN 1-59454-177-9. - 2007, p. 105-121
|
Subject: | Beziehungsmarketing | Relationship marketing | Bankgeschäft | Banking services | Electronic Banking | Electronic banking | Dienstleistungsqualität | Service quality | Oman |
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