Developing firm capabilities to utilise social media for the fuzzy front end of innovation
Year of publication: |
2023
|
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Authors: | Bashir, Naheed ; Malik, Khaleel |
Published in: |
Technology analysis & strategic management. - London : Taylor & Francis Group, ISSN 1465-3990, ZDB-ID 1485021-7. - Vol. 35.2023, 6, p. 721-736
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Subject: | Social media | capabilities | external knowledge | fuzzy front end | Social Web | Social web | Fuzzy-Set-Theorie | Fuzzy sets | Innovationsmanagement | Innovation management | Innovation | Wissenstransfer | Knowledge transfer | Wissensmanagement | Knowledge management | Produktentwicklung | New product development |
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